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Enterprise Design: Connecting Business Analysis to the Whole Thing

Let's connect Business Analysis to the greater whole of the enterprise!
  • Local Chapter
  • March 15, 2022,6 pm EST (Pittsburgh), Midnight CET (Vienna)
  • Online

Let's connect Business Analysis to the greater whole of the enterprise!

In this session we will be opening a discussion on how to better connect the important work of Business Analysts to the greater whole of the enterprise - it's "enterprise design".

Enterprises are behind many of the systems that run our planet: government, finance, big tech, you name it. Today those enterprises typically run hundreds of change initiatives in parallel, often with the support of Business Analysts. Even if some of them are lucky enough to be part of the scoping phase - the challenge to lead all these changes in the direction of well-designed enterprises remains unsolved.

But what does it mean to be a "well-designed" enterprise? If we want to create better enterprises, we must answer questions seen from three perspectives:

Identity: What is your enterprise all about? What is its story? What is its purpose? Experience: What will you actually provide to people? How is this going to change people’s lives? Architecture: What are the parts such as processes or IT applications that make it work? How are those parts related? In the past, these questions have been treated separately by specialist disciplines (like Strategy, UX Designers, Enterprise Architects, Business Analysts, etc.), leading to incoherent, siloed, underperforming enterprises.


Wolfgang Goebl
Wolfgang Goebl President
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.

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