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EDGY

A graphical language for collaborative Enterprise Design
  • Webinar
  • June 29, 2022,9am Berlin, Paris (CST)
  • Online

A graphical language for collaborative Enterprise Design

Designers, architects and analysts habitually produce maps and visualizations. EDGY is designed to be a visual language to create mappings and visualisations as perspectives on an enterprise model. Instead of just producing more and more isolated artefacts, we create individual mappings as representations of an integrated semantic model.

Here are a few questions you should ask when designing better enterprises:

  • What is your enterprise all about? What is its story? Who are the people behind it? What is their motivation? This is the identity of the enterprise; what it stands for and the reason for its existence.

  • What will you actually provide to people? What are offering? How is what you offer going to change people’s lives? This is the experience the enterprise aims to create for customers and others.

  • What do you need to realise that? What are the parts that make it work? How are those parts related? What can you achieve with them? This is the architecture that holds the enterprise together.



In the past, these questions have been treated separately by specialist functions and disciplines, leading to incoherent, siloed, underperforming enterprises. Elements like a sound strategy, a well performing operating model, or a winning product design are simply impossible to get right if there is no coherence in the way people working to create the enterprise (its cocreators) answer these questions. 

These universal facets of identity, experience and architecture apply to all enterprises: large companies, start-ups, public institutions, ... . They provide useful lenses to understand why an enterprise exists, what it is supposed to deliver to whom, and how all of this is supposed to work. 

EDGY, a graphical language for collaborative enterprise design, is complementary to more specific visual languages such as ArchiMate or UML but covers a broader range of view angles needed to create better enterprises.

Speakers

Milan Guenther
Milan Guenther President
Intersection Group

Milan’s work is about design applied to the enterprise level. He is president of Intersection Group and a co-founder of Enterprise Design Associates. Milan works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations, operations and systems, to make enterprises actually deliver and be useful to people. His first book Intersection introduces this Enterprise Design approach, and he has been co-organising the Intersection conference series since 2014. He is co-author of Enterprise Design Patterns, and teaches design for innovation and transformation at Telecom Paris and Sciences Po Paris.

Wolfgang Goebl
Wolfgang Goebl President
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.

Register for free

Be there when Milan and Wolfgang will be presenting EDGY!