We never really understand each other, do we? The process architect ignored your well-researched customer journey map. The executive couldn't relate to your strategic product roadmap. The organisation designer failed to see the impact of that messed up application architecture you found.
If this sounds familiar, EDGY is for you. Introducing a simple but powerful language everybody can understand and relate to, EDGY enables designers, architects and change makers to co-design a coherent enterprise by identifying the most impactful perspectives and translating between them. Well-defined, reusable Enterprise Elements turn a complex enterprise into a set of interconnected parts, ready to be designed, mapped and transformed.
We all love our tools. It's time to make them talk to each other.
Milan’s work is about design applied to the enterprise level. He is president of Intersection Group and a co-founder of Enterprise Design Associates, working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN, and scaling startups such as Back Market and Raisin. 12 years back, Milan launched a social software startup and designed a patented innovation for Boeing's flight decks. Today, he works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations, operations and systems, to make enterprises deliver and useful to people. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and key contributor to EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe. Milan teaches design for innovation and transformation in master level and executive education programs at Télécom Paris and Sciences Po Paris. He is a frequent keynote speaker and workshop facilitator at international events on Enterprise Design and Architecture.
Wolfgang Goebl is the founder and President of the Intersection Group and an Enterprise Design Coach and IT Enterprise Architect at Austrian Power Grid. He is one of the authors of the book “Enterprise Design Patterns” and the EDGY language for collaborative Enterprise Design (www.enterprise.design).
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