Enterprises are behind many of the systems that run human life on our planet: government, healthcare, finance, big tech, you name it. Can we design them to be more useful for people, and more successful in creating a positive impact?
In this webinar, Milan will introduce you to Enterprise Design, an emerging practice aiming to do just that. It requires going beyond the typical scope of design for better products or services, and instead focusing on the enterprise itself as both the environment to reshape and our material to design with. Milan will take you the core ideas of Enterprise Design: an approach for connecting customer-centred product and service development with the architectural changes required to deliver. Combining ingredients of Architectural and Design Thinking with applied Systems Design, Enterprise Design provides a holistic and systemic approach to help you deal with the challenges of innovation and transformation at enterprise scale.
Milan’s work is about design applied to the enterprise level. He is president of Intersection Group and a co-founder of Enterprise Design Associates, working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN, and scaling startups such as Back Market and Raisin. 12 years back, Milan launched a social software startup and designed a patented innovation for Boeing's flight decks. Today, he works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations, operations and systems, to make enterprises deliver and useful to people. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and key contributor to EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe. Milan teaches design for innovation and transformation in master level and executive education programs at Télécom Paris and Sciences Po Paris. He is a frequent keynote speaker and workshop facilitator at international events on Enterprise Design and Architecture.
Wolfgang Goebl is the founder and President of the Intersection Group and an Enterprise Design Coach and IT Enterprise Architect at Austrian Power Grid. He is one of the authors of the book “Enterprise Design Patterns” and the EDGY language for collaborative Enterprise Design (www.enterprise.design).
Be there when Milan and Wolfgang explain the basic concepts of Enterprise Design
