Enterprises are behind many of the systems that run human life on our planet: government, healthcare, finance, big tech, you name it. Can we design them to be more useful for people, and more successful in creating a positive impact?
In this webinar, Milan will introduce you to Enterprise Design, an emerging practice aiming to do just that. It requires going beyond the typical scope of design for better products or services, and instead focusing on the enterprise itself as both the environment to reshape and our material to design with. Milan will take you the core ideas of Enterprise Design: an approach for connecting customer-centred product and service development with the architectural changes required to deliver. Combining ingredients of Architectural and Design Thinking with applied Systems Design, Enterprise Design provides a holistic and systemic approach to help you deal with the challenges of innovation and transformation at enterprise scale.
Milan’s work is about design applied to the enterprise level. He is president of Intersection Group and a co-founder of Enterprise Design Associates, working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN, and scaling startups such as Back Market and Raisin. 12 years back, Milan launched a social software startup and designed a patented innovation for Boeing's flight decks. Today, he works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations, operations and systems, to make enterprises deliver and useful to people. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and key contributor to EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe. Milan teaches design for innovation and transformation in master level and executive education programs at Télécom Paris and Sciences Po Paris. He is a frequent keynote speaker and workshop facilitator at international events on Enterprise Design and Architecture.
I am a practitioner, coach and writer with a deep compassion for the human condition and a burning desire to help people live better lives, do better work and create a more sustainable and socially connected society in the process. I have a uniquely pragmatic approach to these challenges. I break complex concepts down into simple, compelling and powerful stories, frameworks and models. My keynotes and workshops give people practical tools and ways to take control of their own development. And my very personal style, sprinkled with humour, anecdotes and pearls of wisdom, engage and motivate audiences to see beyond the obvious and the limited, into a future in which anything is possible. Throughout 35+ years of working with organisations all over the planet I have helped individuals and organisations with maturing their awareness and mastery of their individual and collective emotional abilities; creating more inspiring and sustainable approaches to leadership and team development; and taking responsibility for the future evolution of their organisational cultures. I have authored and co-authored books on Machine Translation, Personal Development and Enterprise Design.
Be there when Milan and Bard explain the basic concepts of Enterprise Design