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Enterprise Design Impact Patterns

With Bard Papegaaij & Wolfgang Goebl
  • Webinar
  • December 22, 2021,4pm Berlin, Paris (CET)
  • Online

How to increase your impact on the enterprise.

Enterprise Designers face a difficult task. Understanding what needs to change and designing those changes is difficult enough. Getting the enterprise to collaborate with you, adopt your designs and implement them in the way you intended is often even harder. You need to get people to trust you, to value your work and your advice and to get as enthusiastic about your ideas and designs as you are yourself. Just delivering great designs is not enough; only through the power of influence will those great designs have a chance to have the impact you desire.

The patterns in this section outline major steps to establish and grow your influence and impact as an Enterprise Designer. This is a continuous process that takes time and constant attention.

These patterns will show you: – The importance of having a personal enterprise vision; – How to build coalitions and get executive buy-in; – How to clarify and align the enterprise vision into a compelling shared vision for all co-creators; – How to set up a safe negotiation space where co-creators feel comfortable to exchange ideas and collaborate; – The importance of clear ownership and enterprise-wide alignment of change initiatives; – When to decide to leave.


Bard Papegaaij
Bard Papegaaij Core Team
Intersection Group

Bard has spent his entire career working on the human aspects of technology, work, business and society. He is pleading for a ‘re-humanisation’ of our approach to everything, which means putting purpose and meaning over profit and efficiency, passion and vision over cold rationality, and well-being over wealth. His contribution to this shift is him training, coaching and mentoring hundreds of individuals and teams in team-dynamics, leadership, organisational culture and business transformation, as well as (co-)authoring books and articles on this topic.

Wolfgang Goebl
Wolfgang Goebl President
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.

Watch the recording

Watch Bard & Wolfgang presenting our Enterprise Design Impact Patterns