How do you scale product thinking in a non-product enterprise? This talk explores how a major Australian media company moved from isolated product teams to a coordinated, portfolio-aware organisation. By visualising internal tools as constellations in a service blueprint, we created a shared language for cross-functional collaboration — and helped product gain legitimacy as a strategic discipline.
You’ll learn how we:
Ideal for leaders building product capability in complex, non-digital-native organisations.
Mike Biggs is an executive consultant and thought leader in innovation, product strategy, and digital transformation. With over 20 years of experience, he helps complex enterprises develop products and services that not only serve external customers but also improve internal operations and organisational coherence.
Intersection 25 is the leading global event on Enterprise Design.
