Most people think reinventing an event means changing the venue or hiring flashier speakers. The real issue is deeper: most events run on legacy habits that no longer match economic reality or strategic ambition. They optimize the parts while the system drifts.
To change the outcome, you have to break the model. This session is a case study in systemic redesign. I will share how we used EDGY to rethink an event from the ground up, mapping the tensions between our aspirations and financial constraints to make hard choices about what to keep and what to kill.
We will look at the specific EDGY tools used to bridge the gap between strategy and operational reality, focusing on how the economic model drives the ecosystem.
This is a practical guide to structural coherence. You will leave with a clear approach to navigating ambiguity and an open-source EDGY event template to audit, design, or reinvent your own events, large or small.
Jean-Sébastien's path from a graphic designer to UX designer to enterprise designer is filled with diverse and enriching experiences. With his skills in workshop facilitation, he helped his client to better understand the situation and choose a path forward. Since 2019, he has been an integral part of the Intersection Group, where he leads the development of workshops for the organization. Jean-Sébastien frequently shares his insights on the essential qualities of a designer in various conferences and mentoring sessions. His expertise in enterprise design and commitment to many design communities are evident in his role as a partner at &friends, a consulting firm in Canada.
Intersection 26 is the leading global event on Enterprise Design.
