Jump to content
Toggle menu
Join the community

A biographical methodology to reconstruct the enterprise story

Intersection 22 workshop
  • Conference Workshop
  • September 27, 2022,13:00-14:30
  • Stockholm, Sweden

A biographical methodology to reconstruct the enterprise story

We will look through a biographical methodology useful to reconstruct the story of companies in a more objective way. We are aware of the courage needed to look back to what made us who we are. This methodology requires the mapping of the life path of a company according to 5 timelines which help people filter their business experiences. The timelines work as the foundation for the evolutionary purpose of a company, which is not based on abstract possibilities but on what the company has been concretely able to offer the world.


Elena Crudo
Elena Crudo Senior Consultant

I’m Elena and I love slow films, empty spaces, and shared depths. I love walking, dancing, and the scents of people, places, and nature. I love the thousand forms in which I live: woman, companion, friend, sister, daughter, colleague, and countless others. I have worked as a museologist in museums and cultural foundations, I come from an artistic background on which I have grafted insights and experiences of innovation, start-up, and organisational development. I often find myself at the crossroads between different fields of knowledge and areas of research/action: dynamic, exciting places, rich in interconnections and complexity for the organisations I work with, where I can enter with fresh eyes, without preconceptions. I have experienced that at these crossroads, real transformation can take place with great impact by cultivating the creation of individual meaning, shared values, concrete actions, clear system processes, and principles. I would like to bring to the world an experience of work as an opportunity for personal fulfillment, group connection, and growth, at the service of the end customers, and I would like to do so with creativity, inclusiveness, and authenticity.

Discover the full program

Intersection 22 is the leading global event on Enterprise Design.