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The Zenith purpose anatomy

Intersection 22 workshop
  • Conference Workshop
  • September 26, 2022,10:30-12:00
  • Stockholm, Sweden

The Zenith purpose anatomy

The Zenith Purpose Anatomy allows people to explore and articulate their individual purpose, as well as the shared purpose of their team or business.

This beautifully designed tool was created based on extensive research of core organisational values and includes an examination of both rational and intuitive aims.

Through the process, participants build their ‘purpose animal’ with respective anatomy – head, heart, hands, and feet – representing core elements of their belief and value system.

It is a flexible tool that allows for individual or group work and has proved to be an excellent tool to bring ‘hands-on’ interaction to a virtual meeting.


Marloes Sikkema
Marloes Sikkema Innovation consultant, entrepreneurship expert and branded design thinker
Amica Innovatie

Marloes is innovation consultant, entrepreneurship expert and branded design thinker at Amica Innovatie in The Netherlands. She works daily with executive officers of midsize dutch companies in industry, ICT and construction. Marloes is protagonist for meaningful innovation, in which she uses the brand as basis for renewal. Game Based Learning plays a key role in anchoring brand and innovation in the workplace.

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Intersection 22 is the leading global event on Enterprise Design.