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Enterprise Design: a disciplined look

Intersection 22 keynote
  • Conference Talk
  • September 27, 2022,15:00-15:30
  • Stockholm, Sweden

Enterprise Design: a disciplined look

Enterprise Design practice happens at the intersection of three critical facets: identity, experience, and architecture. When two of these facets intersect we have brand, organisation, and product. When all three facets intersect that’s when it gets interesting. This keynote works through each facet and intersection combinations and examines it from an enterprise agility point of view. How does this approach enable enterprise agility? What issues to we face in making each facet successful? Each intersection successful? What happens if we focus on a single facet at a time? What insights can you take from Enterprise Design to help improve your team, your organisation?


Scott Ambler
Scott Ambler Core Team Member
Intersection Group

Scott is Consulting Methodologist at Ambysoft and Advisory Board Member at Intersection Group. Scott led the evolution of the Disciplined Agile (DA) tool kit up to its integration into the Project Management Institute, and is an international keynote speaker. Scott is the (co)-creator of the Disciplined Agile (DA) tool kit as well as the Agile Modeling (AM) and Agile Data (AD) methodologies. He is the (co-)author of several books, including Choose Your WoW!, An Executive’s Guide to the Disciplined Agile Framework, Refactoring Databases, Agile Modeling, Agile Database Techniques, and The Object Primer 3rd Edition.

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Intersection 22 is the leading global event on Enterprise Design.