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Platform Design in EDGY

EDGY User Day Session
  • Conference
  • September 20, 2023,15:00-16:00
  • Vienna, Austria

Platform Design in EDGY

A case of using EDGY for a digital platform in a B2B Insurance Company. As in many environments, we are talking about a corporation with too many tools: Agile at Scale, DevOps, User Journeys, Process and Capability Maps.

We'll discuss getting past the fog of transformation shortcuts and silver bullets these tools represent, into understanding their role for the overarching Enterprise Design and using EDGY for an integrated toolset.

Where to start? The Experience facet, how to approach it for embedded finance and the complexity of variation of journeys.


Goh Hirose
Goh Hirose Artist, Entrepreneur, and Head of Digital
BNP Paribas Cardif

International upbringing (US, Germany, Japan) lead to interests in culture and people, also studies of how the mind works. Passionate about arts, innovation and the well being of society. Early career started in aviation industry IT, and knowledge management. After launching a design agency, client work expanded to management consulting, spanning different domains from health & beauty, energy, and the entertainment industry. Currently focused on projects related to well-being (financial/health&beauty/energy) that empower people to better understand themselves so that they can reach fulfilling goals in life.

Dennis Middeke
Dennis Middeke Design Director
Intersection Group

Dennis has worked on strategic design initiatives in organizations for over 15 years. He focuses on aligning perspectives of people, business, and technology to create impactful products and enterprises designed to deliver. As a managing partner at Enterprise Design Associates, he worked on assignments with large organizations such as United Nations, OECD, Deutsche Telekom, Toyota, SAP, and Boeing, as well as medium-sized tech companies. Dennis is a contributor to the Enterprise Design Framework and Enterprise Design trainer. He is a co-founder of the Intersection Conference series and the Design Director of the Intersection Group.

Bartosz Balewski
Bartosz Balewski Partner

Bartek is a co-founder of Together, designer and consultant with over 13 years of experience. He worked with brands like: Orange, HP, Google, BNP Paribas Cardif and Arab National Bank. Together with Google for Startups community he is helping startups from across the world to deliver a great impact to their customers. For the last 6 years he is managing the designers' team in Together agency in Warsaw.

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Intersection 23 is the leading global event on Enterprise Design.