"Enterprises need to change their way from fixing their being to intentionally designing their becoming"
— Wolfgang Goebl
"Broken customer relationships, silos and misalignment, disengaged employees, lack of purpose, operations failures, overpromising and underdelivering brands, lack of trust, power play and politics, complicated systems... are symptoms of bad Enterprise Design. In turn, any great product, service or experience relies on an enterprise designed to deliver."
— Milan Guenther
What is Enterprise Design?
Enterprise Design connects customer-centric business, product and service development to the enterprise transformation required to deliver. And no, this is not about running another Design Thinking workshop or learning a huge Enterprise Architecture framework by heart. Instead, this course will teach you how to use a combined design and architecture approach to give shape to enterprises.
Done in a holistic and systemic fashion, Enterprise Design can help you deal with challenges of innovation and transformation. It acts as the glue between Customer Experience and Business Architecture, and enables you and your team to tackle the complexity that makes ambitious endeavours so ambitious – and worthy of applying your collective intelligence and creativity.
Who is this for?
This course is for those that make enterprise change happen.
You might call yourself a Product or Service Designer, Product Owner or Agile Coach, Business or Enterprise Architect, Business Analyst or Solution Architect –
the common challenge we all share is to positively impact our organisations by:
What will you learn?
Learning objectives of this course:
Participants will learn how to use a set of tools, patterns, maps, formats and skills across the loop of innovation and transformation by design.
Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.
Milan’s work is about design applied to the enterprise level. He is president of Intersection Group and a co-founder of Enterprise Design Associates. Milan works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations, operations and systems, to make enterprises actually deliver and be useful to people. His first book Intersection introduces this Enterprise Design approach, and he has been co-organising the Intersection conference series since 2014. He is co-author of Enterprise Design Patterns, and teaches design for innovation and transformation at Telecom Paris and Sciences Po Paris.
Annika Klyver’s work is about making transformations in large organisations happen. She has worked with Enterprise and Information Architecture for over 15 years. She has experience from numerous change and architecture programs in several business lines. Her background is in controlling, business development and within project portfolio management. She has also been a highly appreciated teacher in EA since 2011. Annika is a thought leader in Business Architecture, the ways of working, the visualization of business architecture and she is constantly looking for better ways to create great Enterprises. She is a speaker at international conferences. Annika is a Business Designer/Architect at Scania.
Participation fee: € 1 950 per participant
Intersection Group is a registered not for profit association under Austrian law and therefore exempt from Value Added Tax (VAT).
This course includes 18 hours of training sessions delivered remotely using videoconferencing and collaboration tools. The course sessions are scheduled from 8 am to 11.00 CET over all 5 days from November 15 to 19. Each participant will obtain proof of participation.
Watch recorded videos and webinars related to this course
Getting started with Enterprise Design
with Wolfgang Goebl and Milan Guenther
Bridging the Gaps with a Milky Way Enterprise Map
with Annika Klyver and Milan Guenther
Intersection Toolkit Sneak Preview
with Wolfgang Goebl and Milan Guenther
What is Enterprise Design?
by Raj Ramesh with Milan Guenther
