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Enterprise Design Practice Patterns

With Milan Guenther
  • Webinar
  • May 26, 2021
  • Online

Nine fundamental patterns for a collaborative Enterprise Design practice.

Doing Enterprise Design means defining a future worth pursuing for a usually messy, always changing entity: an enterprise, prone to the uncertainty and complexity of any human undertaking. Even when your co-creators seem to know exactly what this future looks like, how can you tell if they are right in their predictions? When industry analysts or experts give you advice, is there some blind spot they are missing? When your own research, ideas and thinking point you into a certain direction, should you trust your instincts and go there? And when you finally got it, will the people managing, building and running your enterprise everyday support and adopt our design? To design an enterprise is not a question of optimising a well-oiled machine, nor of predicting the future, detailing out every step in a plan or blueprint, or performing group therapy with your co-creators. It is a design task: generating enough shared insight and inspiration to come up with a sound idea, then relentlessly developing and challenging a concept for the future. This webinar gives you nine patterns to do just that. You will discover ways to: -Obtain observations and data to inform your design decisions from the early, fuzzy stages all the way to realisation; - Open up to serendipity and surprising sources of inspiration that can send you off into an entirely new direction; - Radically push design quality by immersing yourself and your cocreators in the reality of the people you are designing for; - Get unstuck and taking a fresh view on challenging topics by shifting perspective and focus; - Boil down your ideas and concepts to the very essence to let others fill in the blanks; - Reveal the effects and consequences you and your co-creators might have missed when designing.


Milan Guenther
Milan Guenther President
Intersection Group

Milan Guenther’s work is about design applied to the enterprise level. He is president of the Intersection Group and a co-founder of Enterprise Design Associates. He works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations to be useful, and making them actually deliver. His first book Intersection introduces this Enterprise Design approach, and he has been co-organising a conference series of the same name since 2014. Milan is also teaching Enterprise Design at the School of Management of Innovation at Sciences Po Paris.

Register for free

Be there May 26th, 4pm CET when Milan talks about our Enterprise Design Practice Patterns!