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Transforming Ideas into Impact with Enterprise Design

Patterns for sustainable impact in your enterprise
  • Webinar
  • May 16, 2024,4pm Berlin, Paris (CEST)
  • Online

How to increase your impact on the enterprise.

Enterprise Designers face a difficult task. Understanding what needs to change and designing those changes is difficult enough. Getting the enterprise to collaborate with you, adopt your designs and implement them in the way you intended is often even harder. You need to get people to trust you, to value your work and your advice and to get as enthusiastic about your ideas and designs as you are yourself. Just delivering great designs is not enough; only through the power of influence will those great designs have a chance to have the impact you desire.

The patterns in this section outline major steps to establish and grow your influence and impact as an Enterprise Designer. This is a continuous process that takes time and constant attention.

These patterns will show you:

  • The importance of having a personal enterprise vision
  • How to build coalitions and get executive buy-in
  • How to clarify and align the enterprise vision into a compelling shared vision for all co-creators
  • How to set up a safe negotiation space where co-creators feel comfortable to exchange ideas and collaborate
  • The importance of clear ownership and enterprise-wide alignment of change initiatives
  • When to decide to leave.

Get the slides as pdf.


Wolfgang Goebl
Wolfgang Goebl President
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group and an Enterprise Design Coach and IT Enterprise Architect at Austrian Power Grid. He is one of the authors of the book “Enterprise Design Patterns” and the EDGY language for collaborative Enterprise Design (www.enterprise.design).


Watch the recording here