Some naturally think in terms of vision and outcomes, others focus on processes and activities, while others ground discussions in concrete tools and objects. Organizations, in the same way, tend to prioritize certain facets such as brand, experience, product, or technology.
In this webinar, we’ll introduce the Affinity Concept: a simple way to understand how individual and enterprise affinities shape conversations, collaboration, and decision-making. By starting with what people and organizations already care about, you can reduce friction, align perspectives, and build shared understanding without forcing everyone into the same framework.
New but familiar, this approach helps you navigate complexity by mapping affinities—before trying to change anything.
Jean-Sébastien's path from a graphic designer to UX designer to enterprise designer is filled with diverse and enriching experiences. With his skills in workshop facilitation, he helped his client to better understand the situation and choose a path forward. Since 2019, he has been an integral part of the Intersection Group, where he leads the development of workshops for the organization. Jean-Sébastien frequently shares his insights on the essential qualities of a designer in various conferences and mentoring sessions. His expertise in enterprise design and commitment to many design communities are evident in his role as a partner at &friends, a consulting firm in Canada.
