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Together with our core team, workstreams and other practitioners from various disciplines we are developing EDGY: a visual language for collaborative Enterprise Design. This tool will include a set of visual boards and applied tools that cover the essential activities needed to create better enterprises. This covers exploration and context assessment, co-creation and workshop design, mapping and modelling enterprises, instruments for strategic management and realisation through building, sharing and reuse.

Why a visual language?

We never really understand each other, do we? The process architect ignored your well-researched customer journey map. The executive couldn't relate to your strategic product roadmap. The organisation designer failed to see the impact of that messed up application architecture you found. If this sounds familiar, EDGY is for you. Introducing a simple but powerful graphical language everybody can understand and relate to, EDGY enables designers, architects and change makers to co-design a coherent enterprise by identifying the most impactful perspectives and translating between them. Well-defined, reusable Enterprise Elements turn a complex enterprise into a set of interconnected parts, ready to be designed, mapped and transformed. We all love our maps and diagrams. It's time to make them talk to each other.

Enterprise Elements

At the heart of Enterprise Design is the activity of mapping and describing enterprises and their (potential) evolution, in a quest of revealing insight and co-creating a meaningful future. Using the Enterprise Design Facets and their Intersections as a navigation aid, EDGY allows practitioners to chart the Enterprise Elements that make the enterprise. This conceptual model allows us to describe them and generate models and maps to depict and trace their interplay, and express a desired future Enterprise Design.

Enterprise Elements
Facet elements
  • Identity: describing the identifying elements that explain why the enterprise exists and what it seeks to achieve.
    - Purpose: A reason why our enterprise exists and what our people pursue and believe in.
    - Story: how we make sense of our enterprise and communicate to people what it does.
    - Content: what we communicate to people, expressed in information and media.
  • Architecture: describing the way the enterprise works and how its different parts fit together to deliver.
    - Capability: what we can do by orchestrating our people and assets.
    - Process: a set of related activities our enterprise carries out.
    - Asset: something we need and use to perform our mission.
  • Experience: describing the way the enterprise seeks to appear in and add value to people's lives:
    - Task: what people want to achieve and get done (with our help)..
    - Journey: what people go through in their lives (and when interacting with us).
    - Channel: the way people engage and interact with our enterprise.
Intersection elements
  • Product: what we make, offer and deliver for people's benefit.
  • Brand: our name and what it stands for, our reputation and image.
  • Organisation: a group of people working together to create intended outcomes.
Common base elements
  • People: individuals or groups of people relevant for the enterprise.
  • Outcome: a result, goal or change we achieve within our enterprise or its ecosystem.
  • Structure: a object or entity that is relevant to our enterprise.
  • Activity: what is being done or going on in our enterprise or its ecosystem.

Enterprise Design Starter Kit

As a sneak preview of the first EDGY release, download our free Enterprise Design Starter kit with tools, templates and examples:

  • Enterprise Design Facets: a shared model to understand enterprises
  • Enterprise Scan: a research, discovery and assessment tool
  • Enterprise Maps: language and mapping templates
  • Enterprise Design Sprint: a rapid co-design workshop format
  • Enterprise Design System: promoting sharing & reuse
Discover the Enterprise Design Facets Get the free Enterprise Design Starter Kit