You brought together all the stakeholders, you set an ambitious goal to shift your business, and you triggered a significant change process.

But then it fell apart. That reorganisation messed up the responsibilities. The customer insights turned out to be just assumptions. The IT applications were too hard to change, and the regulations were too constraining. And your stakeholders were not that convinced after all. What just happened?

In this session, Annika and Wolfgang talked about a mapping technique for facilitating enterprise-level change by design. Based on an overarching model of Enterprise Design Facets and Elements, a Milky Way map captures the value cycle of the enterprise as a system. If used as a true anchor model, it opens up the conversation on your Enterprise Design: what you can do, where to go next, and what to change to get there.


Key takeaways

• How to draw your enterprise on a napkin: learn - how to establish a business geography to facilitate joint wayfinding between stakeholders
  
• Reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others
  
• Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually
  
• Stories, insights and lessons learned from a variety of engagements at the intersection between business architecture, organisation and experience design
  

Watch the recording here!

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