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Intersection 22

Creating Purposeful Enterprises
  • Conference
  • September 26–27, 2022, 9:00
  • Stockholm, Sweden

Creating purposeful enterprises

This is Intersection 22, the 8th leading conference about Enterprise Design. We bring together a global community with the shared ambition to design better enterprises.

Accelerated by a world facing unseen crises and opportunities, our relationship with enterprises has changed. It's no longer enough to simply exchange office time for salaries, to make and sell things for mere consumption, or to go after profits for their own sake. Instead, those enterprises we find worthwhile engaging with are increasingly driven by a clear purpose: implementing the right changes for meaningful and humane work, valuable relationships with customers and others, useful products and services, and added value for society and the planet.

Since its first 2014 edition, Intersection conference has been the pioneering event for those who want to see better enterprises emerge around them. We believe that we can overcome the paradigm of traditional corporate or institutional organisations. Enterprises can be purposefully created to add value to people’s lives, and deliver on their promises. For our comeback after a virtual event and a year’s pause, Intersection 2022 in Stockholm seeks to inspire and equip our participants to recreate their organisations. From a shared purpose to making the enterprise deliver, as a vehicle for human agency at scale.

Beyond the next startup, product or project, this is about designing enterprises that pursue a purpose and establish and maintain good relationships with their customers, staff, investors, and other actors. We aim to innovate and transform enterprises and their ecosystem relationships, across public and private sectors, and with actual outcomes.

Check out our sponsoring opportunities

X22 Sponsoring Opportunities

Past editions: Paris 2014 / Berlin 2015 / Copenhagen 2016 / Barcelona 2017 / Prague 2018 / Lisbon 2019 / Virtual 2020



Register now and join us in Stockholm.

Regular ticket: € 720.00 + VAT
Student ticket: € 165.83 + VAT


Sunday, September 25, 2022

  • Welcome drinks
    In a Stockholm bar, stay tuned.

Monday, September 26, 2022

  • Registration
  • Welcome
    Guro Røberg / Nordic Innovation Director, EY Doberman
    Wolfgang Goebl and Milan Guenther / Presidents, Intersection Group
  • Keynote
    Christian Felber / Founder, The Economy for the Common Good
  • Tea & coffee break
  • Design tools for enterprise evolution
    Jasmine van den Hurk, Manager, Transformation and Reform / Melbourne Health
  • Workshop: The Zenith purpose anatomy
    Marloes Sikkema / Founder, AMICA Innovatie
  • Sustaining creativity through remediation and resistance
    John Knight, Service Design Lead / Aalto University
  • Delivering inclusive innovation while aligning the operating model around a purpose and economics of mutual benefits
    Nicolas Petitjean, Founder / Collectivehood
  • Lunch break
  • Our contribution to climate protection – Implementing the future of high-performace rail freight
    Marco Dillenburg, Enterprise Architect / DB Systel
    Alaeddin Gedik, Enterprise Architect / DB Systel
    Dr. Ulrich Müller, Project Lead / DB Systel
  • Workshop: How to Create Business Insights with Visual Storytelling
    Ben Clark / Founding Partner, Konvergent
    David O’Hara / Business Design Director, Konvergent
    Mohamed Abdel-Gadir, Visual Communication Director, Konvergent
  • Organizational design with people in mind
    Maria Zenina, Enterprise Business Architect / Enbridge Inc.
  • Visualising complexities in a fragmented research ecosystem using a Milky Way map
    Monica Lassi, Transformation leader / IKEA
    Emma-Lisa Hansson, Researcher / LUNARC - Center for Scientific and Technical Computing, Lund University
  • PPT Karaoke
    All hands
  • Keynote
    Morgane Peng / Head of Design, Société Générale
  • Conference reception

Tuesday, September 27, 2022

  • Keynote
    Oliver Cronk, Chief Architect / Tanium
    Wolfgang Goebl and Milan Guenther / Presidents, Intersection Group
  • Tea & coffee break
  • Helping Johnson Matthey reinvent themselves to become a greener enterprise
    Jill Chang / Enterprise Integration Architect & Advisor, United Q Consulting
  • Workshop: Co-designing enterprise coherence
    Eric Letarte and Jean-Sébastien Daigle / Partners and Facilitators, &friends
  • Influencing enterprise change by design requires behavioural change
    Hans van Bommel / Founder, Cycle to Accelerate
  • Navigating enterprise transformation from a place of love and compassion
    Goh Hirose / Artist, Entrepreneur, and Head of Digital, BNP Paribas Cardif
  • Lunch break
  • The enterprise anthropologist
    Marielle Velander / Senior Product Operations Manager, Babbel
  • Workshop: A biographical methodology to reconstruct the enterprise story
    Flavio Fabiani / Co-creation Explorer, peoplerise
  • A systemic team coaching journey
    Anne Landréat / Systemic coach & supervisor (executives, teams, organizations), Way2Autonomy
  • Design maturity: from user interface designers to strategic actors
    Raffaele Boiano / CEO, Fifth Beat
  • Tea & coffee break
  • Keynote
    Scott Ambler / Disciplined Agile (PMI) and Intersection Group
  • Closing remarks
    Guro Røberg / Nordic Innovation Director, EY Doberman
    Wolfgang Goebl and Milan Guenther / Presidents, Intersection Group



Södra Hamnvägen 9
115 41 Stockholm

Intersection 22 will take place at Blivande, a place for participatory culture & organisations in Frihamnen, Stockholm. A homegrown community full of people who dream, aspire and want to feel at home, all existing within the Blivande ecosystem.



Watch talks from past editions

Naomi Stanford
Organisation Design and the Pattern of Leaving

Cennydd Bowles
Building Better Worlds

Dave Snowden
Design as Managed Serendipity

Takashi Iba
Pattern Languages for Liveable Futures


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